Overview: Q1 2025 saw China's smartphone grew 2.5% in sales and approximately 5% YoY in shipments. Despite initial appearances, this growth, heavily reliant on national subsidies, failed to meet anticipated levels, particularly post-Chinese New Year, due to various influencing factors as under.
Tablet of Contents:
- High Sales Peak During Festival Period
- Huawei and Xiaomi Led Market; OPPO, vivo, and HONOR Conservative Plan
- Conservative Outlook
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Archie Zhang
Archie Zhang is a Beijing-based research analyst specializing in the smartphone market.
Formerly an award-winning Financial Times journalist covering China’s tech sector, Archie brings a unique blend of industry insight and storytelling expertise to market analysis.
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