AT&T Beats Net-add Expectations and Grows Upgrade Rates in a Slow Q1 2025
Overview: This report analyzes AT&T’s Q1 2025 earnings results. It covers the postpaid and prepaid segments looking at the impact of gross adds and upgrades on smartphone sales for the consumer segments. It also addresses smartphone OEM promotions during the quarter in AT&T’s sales channels. Finally, the report covers AT&T’s broadband performance and discusses AT&T’s 2025 outlook.
Table of Contents:
- Key Takeaways
- Postpaid Performance
- Prepaid Performance
- Weekly Promotions
- Fiber and Internet Air
- Forward Looking Statements
Number of pages: 27
Publication Date: April 2025
Category
Industry
Smartphone, Telecom
Service
USA
Report Type
Report
Time Period
Quarterly
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Author
Maurice Klaehne
Maurice Klaehne is a Senior Analyst with Counterpoint Research, based out of Boston, USA. He has spent more than five years working as a market researcher and strategy consultant, heavily focused on emerging markets and uncovering new growth opportunities for his clients, which include business service, CPG, healthcare, and life science companies. Maurice holds a Master's degree in International Development and Management from Lund University in Sweden, and an undergraduate degree in Political Science and International Development from McGill University in Canada. He is a native German speaker and also speaks fluent French.