AT&T Beats Net-add Expectations and Grows Upgrade Rates in a Slow Q1 2025
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May 2, 2025
This report analyzes AT&T’s Q1 2025 earnings results. It covers the postpaid and prepaid segments looking at the impact of gross adds and upgrades on smartphone sales for the consumer segments. It also addresses smartphone OEM promotions during the quarter in AT&T’s sales channels. Finally, the report covers AT&T’s broadband performance and discusses AT&T’s 2025 outlook.
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Maurice Klaehne is a Senior Analyst with Counterpoint Technology Market Research, based out of Boston, USA. He has spent more than five years working as a market researcher and strategy consultant heavily focused on emerging markets and uncovering new growth opportunities for his clients which include business service, CPG, healthcare, and life science companies. Maurice holds a Master's in International Development and Management from Sweden's Lund University, and an undergraduate degree in Political Science and International Development from Canada's McGill University. He is a native German speaker and also speaks fluent French.
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