Overview:
Apple has always been a leader in innovation. The company has pioneered several product categories and business models including the iPhone, iPad, AppStore and iTunes. However, recently, Apple’s innovation prowess has been brought into question as its latest iPhone 16 series failed to generate substantial buzz due to only incremental upgrades and the brand’s delayed foray into the foldable form factor and GenAI. However, to truly understand Apple’s innovative spirit, we need to look behind the scenes within Apple’s entire ecosystem.
