Alexa+ to Boost Amazon’s Automotive Revenue Across Business Divisions

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Alexa+ to Boost Amazon’s Automotive Revenue Across Business Divisions

Apr 11, 2025

This report analyzes Amazon’s recent announcement of its next-generation digital assistant, Alexa+, and how this will affect the company’s position in the automotive industry. It discusses several of the company’s efforts in the automotive market, including its approach to AI and cloud services. In addition, the report highlights Counterpoint’s latest Infotainment data, focusing on automotive digital assistants and smartphone projection.

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Author

Greg Basich

As Associate Director at Counterpoint Research, Greg Basich focuses on the automotive industry. Prior to joining Counterpoint Research, Greg worked at TechInsights and Strategy Analytics for a combined 11 years, providing market intelligence and advisory services to companies in the automotive electronics market and related verticals. Prior to his career as an analyst, Greg was a business-to-business journalist at Bobit Business Media for 13 years, focused on automotive interiors, aftermarket electronics, and the fleet market. Greg holds a bachelor’s degree in economics from the University of California, San Diego.