Overview: MVNOs World 2025, held in Vienna, brought together a diverse mix of MNOs, MVNOs, MVNEs, MVNAs, and software providers. This year’s event spotlighted the growing role of AI in enhancing customer experience and driving new revenue streams. MVNOs continued to double down on highly targeted offerings, while MVNEs and MVNAs expressed optimism about the continued expansion of the broader MVNO ecosystem. Among the standout themes, travel eSIM emerged as a dominant topic—particularly for thin and digital-first MVNOs—as aggregators look to capitalize on the rising demand for seamless, mobile-led travel connectivity.
Table of Contents:
Executive Summary
Key Trends
AI Solutions for Longer and Highly Personalized Customer Journeys
The Evolving Role of MVNAs and MVNEs with the Growing Demands of MVNOs
Travel eSIM – Consumer eSIM’s Killer Use Case will also Drive eSIM Awareness
Hyper-personalization and Marketing Targeting Niche Segments
Device Advancements with Seamless Roaming
SGP.32 – An Opportunity for IoT MVNOs to Expand Their Market Presence
Looking Forward
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Category
Industry
Emerging technologies
Report Type
Report
Time period
Other
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Author
Siddhant Cally
.With more than 8 years of rich experience in the telecommunications industry, Siddhant is currently a Research Analyst at Counterpoint Research. He has previously worked with global leaders such as Bosch and Ericsson, and has managed networks for prominent operators including Claro, Sprint, and RCOM. In his current role, Siddhant focuses on researching and analyzing wireless technologies and their business outlook. He holds an engineering degree in Electronics and Communication, and MBA from IIT Delhi.
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