Mobile Handset Forecast by Region (Long Term) Mar 2022
Overview:
When forecasting the smartphone market, we aim for a balanced forecast. This is where there is a roughly equal probability that the next change we make to the market size will be either up or down. Through many years of forecasting this market, we have observed that rarely all of the bad things that can possibly happen, do happen. Similarly, rarely all of the positive things that can happen do happen. Typically we see a pattern of some good and some bad things. In the current environment, it can be hard to find the positives, but they are out there. Looking into 2022, the market remains volatile. There are several factors that are likely to continue to weigh on the market. We will therefore be updating the headline forecast more frequently as we come to better understand the full ramifications of further blows to stable market conditions that we had come to expect in the period pre-2020.
The global smartphone market in 2021 was 1,392 m units, an annual growth rate of 4.5%.. Despite pent-up demand for smartphones, 2021 was still lower than expected growth rate, mainly due to a re-emergence of COVID-19 mutations, a shortage of key semiconductor components and a continued sluggishness in the China market.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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