Overview: In Q1 2025, the MEA smartphone market rose 7% driven by pent-up demand, particularly in the lower segment. Meanwhile, OEM activity remains high, with increasing competition following the return of Chinese OEMs. Average selling prices (ASPs) flatlined, while 5G’s share expanded further. On the other hand, the premium segment continues to advance.
Table of Contents:
- Key Takeaways
- Market Overview
- MEA Smartphone Market's Competitive Landscape
- 5G Analysis
- OEM Analysis
- Country-level Analysis
- Forecast
Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Contact us
Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
Related Research
Jun 27, 2025
Jun 26, 2025
Jun 24, 2025