Market Outlook - Smartphone Model Level Forecast, June 2025 Update
Overview: The global smartphone market is expected to grow slightly year-over-year in 2025, which is a downward revision from our February forecast. This is due to increased uncertainty caused by expected price increases and macroeconomic pressures due to the US tariff. In this environment, smartphone OEMs plan to competitively launch differentiated products such as GenAI Smartphones and foldables to maintain their market position. Apple plans to launch its first foldable in 2026.
This Excel report presents quarterly forecasts of smartphone model shipments by major brands through the end of 2026.
Table of Contents:
• Key Assumptions
• Smartphone Model level forecast
Published Date: June 2025
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Category
Industry
Smartphone
Report Type
Report
Time period
Quarterly
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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