Overview:
- In Q2 2024, the global smartphone market grew by 8% year-over-year (YoY), reaching 289 million units.
- Samsung continued to hold the top position in the market, with strong performance from the Galaxy A-series and sustained momentum from the Galaxy S24 series driving its leading global shipments.
- Apple’s shipments registered marginal growth in Q2 2024, however, it led the revenues with a 42% share.
- Among the top five OEMs, Xiaomi experienced the fastest growth, with a 27% YoY increase in shipments.
- With an annual growth of 14%, CALA (Caribbean and Latin America) became the fastest-growing smartphone market globally.
Counterpoint’s Market Monitor - Market Analysis and Insights is a quarterly insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands, and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition. The report is Relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
