Location Platform Effectiveness Index 2024 Part 1 - Industry Overview and CORE Analysis

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Mar 19, 2025

Overview: The power of location as a context blended with the continuous stream of telemetry data and visualized to derive insights or autonomous capabilities has become the new battleground transforming mapping and location platforms into “data platforms”. However, choosing the right platform is challenging for enterprises and developers. It warrants a thorough evaluation and understanding of the vendor’s capabilities as well as the success of these platforms.

To help better understand the key location platforms’ capabilities and market trends, Counterpoint has released its latest edition of the Location Platform Effectiveness Index report, which analyzes 25+ leading mapping and location platform vendors using our proprietary CORE (COmpetitive Ranking Evaluation) framework. This comprehensive and detailed evaluation is based on 80+ key capabilities spanning seven categories – maps data, location intelligence, location services, data platform, developer ecosystem, partners, and customer Rolodex growth since our last update.

Table of Contents:

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Category

Industry

Automotive

Report Type

Report

Time period

Yearly

Summary

Published

Mar 19, 2025

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Author

Mohit Sharma

Mohit is a seasoned Research Analyst at Counterpoint Technology Market Research, specializing in the Automotive Industry and its transformative megatrends, including Connectivity, Autonomous Vehicles, Electric Vehicles, Shared Mobility, and Location Technology. His academic foundation as a Mechanical Engineer is complemented by a Master's degree from EBS University in Germany, where he collaborated with leading automotive OEMs such as Kia and Daimler.

Neil Shah

Neil is a sought-after frequently-quoted Industry Analyst with a wide spectrum of rich multifunctional experience. He is a knowledgeable, adept, and accomplished strategist. In the last 18 years he has offered expert strategic advice that has been highly regarded across different industries especially in telecom. Prior to Counterpoint, Neil worked at Strategy Analytics as a Senior Analyst (Telecom). Neil also had an opportunity to work with Philips Electronics in multiple roles. He is also an IEEE Certified Wireless Professional with a Master of Science (Telecommunications & Business) from the University of Maryland, College Park, USA.