Overview: Our Q4 2024 Market Monitor report has been published. We release one infographic each quarter to summarize the smartphone market activities in a single page. Some quick observations on the smartphone market:
- In Q4 2024, the global smartphone market remained relatively flat with 323 million shipment units.
- Global smartphone revenues grew 5% YoY driven by premiumization as consumers opted for higher-end models.
- The global smartphone ASP increased 2% YoY in Q4 2024, supported by stable premium demand.
- Apple led the global smartphone market in Q4 2024 with a 23% share, while Samsung took the second spot with a 16% share.
- Achieving its highest-ever ASP for the quarter, Apple secured 54% of global smartphone revenues in Q4.
- vivo and Xiaomi recorded 20% YoY and 11% YoY revenue growth, respectively, and were the only two among the top five to show significant revenue growth.
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