India Smartwatch Shipments Tumble 30% YoY in 2024 After Years of Steady Growth
Overview: India’s smartwatch shipments fell 30% YoY in 2024, first major drop after several years of steady growth, due to weaker upgrade cycles and first-time buyers' unsatisfactory user experiences.
• Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.
• Among the Global brands, Apple and CMF saw the highest YoY growth.
• The kids’ smartwatch segment grew 5.5x YoY in 2024.
• The premium smartwatch segment surged 147% YoY, driven by experienced users upgrading their devices.
Published Date: February 2025
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Category
Industry
Consumer Electronics , IoT
Service
Report Type
Report
Time period
Quarterly
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Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Balbir Singh
Balbir Singh is a Global Smartwatch and India Hearables market analyst and consultant, specializing in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as an Knowledge Management Associate in ZS Associates. He holds a Masters degree in Pharmaceutical Sciences.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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