Overview: India smartwatch market witnessed a decline of 30% YoY in 2024. The market is facing a downturn due to a slower replacement cycle, mainly driven by limited differentiation in the lower price segments. Noise led the shipment share in Q4 2024, followed by Titan(Fastrack), and boAt. Together, the top 3 brands constitute 54% of shipment share. While budgetary price band witnessed the decline, the premium price bands registered shipment growth.
Table of Contents:
- India Smartwatch Shipment Analysis by Quarter
- India Smartwatch Shipment Analysis by Brands
- Top Five OEM Insights for the Quarter
- Pricing Analysis (Price Band Distribution, Price Band Insights 2024)
- Key OEM Strategies and Focus Area for 2025
- New Entrants by Quarter
- Broad Category Shipment Analysis by Quarter
- India Smartwatch Shipment Share by Top 10 Models
- Brand Share by Price Band
- ASP – Average Selling Price Analysis
- Channel Share Analysis (Online/Offline Share, Online Share by Platform)
- Key OEM Strategies
- Smartwatch Forecast (2022-2028)
- Outlook for Upcoming Technologies
- Promotion Analysis – Q4 2024
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Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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