Overview: India's smartphone market started 2025 on a weak note, with a 14% YoY decline in January. The drop reflects cautious demand and ongoing inventory corrections after the festive season. Vivo sustained its growth momentum in January 2025, posting a 6% YoY increase and capturing a 22% market share. This growth was fuelled by the strong performance of the Y series, further boosted by portfolio refreshes and attractive offers. Samsung claimed the second spot with a 17% market share in January 2025, it launched its flagship Galaxy S25 series during the month. The Galaxy S25 models garnered strong consumer interest, contributing to record pre-bookings. The offline channel's share rose to 68% in January 2025, driven by brands increasing their focus on offline retail. Factors such as price parity with online platforms, attractive trade-in offers and enhanced in-store experiences further boosted offline sales, solidifying its growing importance in the market.
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