India Monthly Smartphone Model Tracker (Online Channels), January 2025

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Mar 17, 2025

Overview: India's smartphone market started 2025 on a weak note, with a 14% YoY decline in January. The drop reflects cautious demand and ongoing inventory corrections after the festive season. Vivo sustained its growth momentum in January 2025, posting a 6% YoY increase and capturing a 22% market share. This growth was fuelled by the strong performance of the Y series, further boosted by portfolio refreshes and attractive offers. Samsung claimed the second spot with a 17% market share in January 2025, it launched its flagship Galaxy S25 series during the month. The Galaxy S25 models garnered strong consumer interest, contributing to record pre-bookings. The offline channel's share rose to 68% in January 2025, driven by brands increasing their focus on offline retail. Factors such as price parity with online platforms, attractive trade-in offers and enhanced in-store experiences further boosted offline sales, solidifying its growing importance in the market.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
...

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Category

Industry

Smartphone

Report Type

Report

Time period

Monthly

Summary

Published

Mar 17, 2025

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Author

Shubham Nimkar

Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai. He has more than 2 years of experience working on India and Vietnam Smartphone market.