India Monthly Smartphone Model Tracker (Online Channels), January 2025
Overview: India's smartphone market started 2025 on a weak note, with a 14% YoY decline in January. The drop reflects cautious demand and ongoing inventory corrections after the festive season. Vivo sustained its growth momentum in January 2025, posting a 6% YoY increase and capturing a 22% market share. This growth was fuelled by the strong performance of the Y series, further boosted by portfolio refreshes and attractive offers. Samsung claimed the second spot with a 17% market share in January 2025, it launched its flagship Galaxy S25 series during the month. The Galaxy S25 models garnered strong consumer interest, contributing to record pre-bookings. The offline channel's share rose to 68% in January 2025, driven by brands increasing their focus on offline retail. Factors such as price parity with online platforms, attractive trade-in offers and enhanced in-store experiences further boosted offline sales, solidifying its growing importance in the market.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
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Shubham Nimkar
Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai. He has more than 2 years of experience working on India and Vietnam Smartphone market.
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