India Monthly Smartphone Model Tracker (Online Channels), April 2025
Overview: India smartphone shipments grew 4% YoY in April 2025, rebounding after a decline in Q1 2025. The growth was supported by multiple new launches and OEMs replenishing inventory ahead of the summer sales period.
vivo led the market in April 2025 with a 27% share, emerging as the fastest-growing brand among the top five. Its strong performance was driven by a robust lineup of new launches across price segments and channels, including the V50e, T4 5G, and Y19 5G. Samsung followed in second place but recorded an 11% YoY decline. While the initial momentum of its S series faded, the mid-premium A series continued to gain traction, supported by aggressive promotions and targeted marketing efforts. Motorola continued its upward trajectory, led by the strong performance of its G series and Edge series. With ambitious shipment targets for the year, the brand is expected to maintain momentum through an aggressive channel expansion strategy. Online share increased and reached 41% in April, largely driven by anticipation of the summer sales scheduled for the first week of May. Samsung led the segment with a 16% share, supported by mass market models such as the M16, M06, F16, and F06 5G.
In this report you will find India shipments by:
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Shubham Nimkar
Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai. He has more than 2 years of experience working on India and Vietnam Smartphone market.
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