India Monthly Smartphone Market Analysis October 2021

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Dec 3, 2021

Overview: 

India’s smartphone shipments in October declined 8% MoM and 4% YoY. The decline was on expected lines as the festive season shipments peaked in mid Oct.  According to our latest forecast, we believe the India smartphone market will cross 169 million units in 2021. High replacement demand as well as increased consumer spending will drive the shipments.

The share of Online channel was 51% in Oct 2021, down from 56% in Sep 2021 and 55% in Oct 2020. We believe that in 2021 online channel share will be around 48% due to pandemic induced trends.

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Category

Industry

Smartphone

Report Type

Report

Summary

Category

Published

Dec 3, 2021

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Author

Shilpi Jain

Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.