Harman and Bose Dominate, but Chinese Players and EV Trends Reshape the Global Car Audio Market
Overview:
Harman and Bose continue to dominate the global passenger vehicle audio system market, holding nearly 60% share. However, Chinese suppliers like Sonavox, WANOS, and ADS Audio are gaining momentum, driven by the global rise of Chinese EV makers. Automakers such as NIO, Zeekr, and BYD are pushing audio innovation with high speaker counts and immersive sound features to catch up with established European premium players like BMW, Mercedes-Benz, and Jaguar Land Rover. Meanwhile, software-defined audio, OTA updates, and spatial audio technologies are transforming in-car experiences. This report provides detailed insights into supplier dynamics, OEM strategies, and emerging infotainment trends shaping the future of automotive audio across key global markets.
Table of Contents:
• Key Takeaways
• Audio System Supplier Dynamics
• OEM Audio System Trends
• Emerging Infotainment and Audio Trends
Published Date: July 2025
Category
Industry
Automotive
Service
Premium
Report Type
Report
Time Period
Other
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Author
Soumen Mandal
Soumen is a Senior Analyst tracking IoT, Automotive and Telecommunication ecosystem at Counterpoint Research. He is interested in IoT applications, connections, components, electric vehicles, connected cars, autonomous vehicles, semiconductors, shared mobility, services and emerging technologies. He started his career as an Energy Analyst with Manikaran Power Ltd. He has experience working with DISCOMs and SLDCs in the Indian power and energy industry. He is currently based in Gurgaon. He holds an Electrical Engineering degree and an MBA in Marketing & Finance.