Overview: The TWS market’s sales volume is expected to increase by 6% YoY in 2025, while revenue by 4% YoY. We expect the TWS market to keep growing till 2030 with the continuous demand from emerging markets for low-end TWS devices. Price competitiveness is increasingly becoming the TWS market’s defining characteristic. Consumers are gravitating towards more affordable options that offer a similar performance, leading the sub-$50 segment to account for nearly half of the market. Even entry-level models now feature ANC, long battery life, and strong durability. In response, premium OEMs are exploring various strategies to differentiate their offerings, such as open-fit designs and low-latency gaming modes.
With the growing interest in AI among big tech companies, there will be a big focus on on-device AI from 2024. Big tech companies like Apple, Samsung and Google are directing efforts toward incorporating AI into devices, including TWS. However, it will take time to observe whether this new technology is helpful to consumers. Even if it proves to be beneficial, the innovation will only start from high-end TWS models initially and will take some years to penetrate low-tier models.
Table of Contents:
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Contact us
Author
Kyunghwan Shin
Kyung Hwan is a Analyst at Counterpoint Technology Market Research. He currently works in smartphone market and TWS devices. He is focusing on smartphone market forecast, especially on price band.
Related Research
Sep 19, 2024
Jun 18, 2024
Mar 19, 2024