Global TV Market Analysis with ATSC 3.0 Standard
Overview: The TV market is highly mature, therefore in recent years, replacement demand for larger screens has been the primary driver. However, the mixed ASP of overall TVs has declined as the adoption of advanced display technologies such as OLED has slowed or declined due to high ASPs.
ATSC 3.0 is a next-generation terrestrial broadcasting standard that supports various advanced features such as 4K UHD, high-quality audio, data services, and interactive functions. It is mainly found in premium TVs currently.
This report provides TV shipments and revenues in India, South Korea, the United States, Canada, Mexico, Brazil, and other regions, and shows the ATSC 3.0 penetration rate.
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Category
Industry
Consumer Electronics
Report Type
Report
Time period
Other
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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