Global Smartphone ODM Report, H2 2024

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Mar 28, 2025

Overview: Outsourced manufacturing has been a significant feature of the consumer electronics and handset markets for many years. The rationale behind this is that little value is added by conducting exclusive in-house production. Nowadays, very few handset manufacturers conduct all their manufacturing in-house, with many, such as Apple and Google, outsourcing it entirely. This report tracks trends in global smartphone ODM-OEM relationships, highlights key activities in the sector, identifies drivers and future developments of the ODM sector and provides observations on regional developments regarding smart device manufacturing in general.

Table of Contents:

  • Introduction
  • Executive Summary
  • Global Smartphone Market Review, H2 2024
  • Global Smartphone ODM Market Analysis, H2 2024
  • Top Smartphone EMS List for H2 2024
  • Forecasts for Smartphone ODM Market
  • Manufacturing Capacity
  • Key OEM In-house Manufacturing Capacity
  • Key ODM Manufacturing Capacity
  • Manufacturing Diversification Beyond China
  • Diversification Beyond China Continues
  • ‘Made in India’ Snapshot
  • Counterpoint Macro Index
  • Global PC Market Trend Updates
  • Global XR Market Trend Updates
...

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Category

Industry

Smartphone

Report Type

Report

Time period

Half-Yearly

Summary

Published

Mar 28, 2025

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Author

Alicia Gong

Alicia Gong is a Research Analyst who is tracking smartphone and ecosystem devices at Counterpoint Research. Prior to joining Counterpoint Research, She served at ChinaVenture and Copal Partners.

Ivan Lam

Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. Ivan has more than 15 years of experience with a major focus on mobile and network devices. He had spent years in southeast Asia markets associated with business development, brand management, and channel management. Besides the expertise in Southeast Asia, he’s also well connected with ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served TCL Communications, KaiOS Technology Inc., Wiko Mobile, mainly leading business development, Go-to-Market, and strategic planning. Ivan holds a Master's degree in Business Administration from Hong Kong University of Science and Technology.