Global Monthly Smartwatch Tracker January 2024

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Mar 4, 2024

Overview:
The global smartwatch market in January declined slightly compared to the previous month, but grew by 5% compared to the same period last year.

  • The US market recorded moderate growth, growing 6% YoY. Samsung and Apple grew by 7% and 27%, respectively, compared to the same period last year.
  • The Chinese smartwatch market experienced a 13% MoM growth in January, benefiting from the pre-effect of the Lunar New Year.
  • India smartwatch sales grew 7% YoY primarily driven the Republic Day Sale during the month across channels. However, the discounts this year were limited in value.

In this report, we provide smartwatch sell-through by model for the global top 5 brands - Apple, Samsung, Huawei, Noise and Fire-Boltt - divided into US, China, India, and Rest of World.

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Category

Industry

IoT

Report Type

Report

Time period

Monthly

Summary

Published

Mar 4, 2024

Contact us

Author

Sujeong Lim

Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.