Overview: This report highlights the latest trends in the GenAI segment for smartphones. It provides an insightful view of the changing trends in the GenAI smartphone market, categorized by brand, price band, and region. The report also includes the best-selling GenAI smartphones and their key GenAI features.
Global GenAI smartphone market sales surged 155% YoY in Q4 2024, accounting for 28% of total smartphone sales. This rapid growth was fueled by the launch of the iPhone 16 series at the end of Q3 2024, Apple’s first fully GenAI-capable smartphone lineup, which contributed more than half of GenAI sales in Q4 2024.
The expansion of the GenAI smartphone market was also reflected in the number of GenAI-capable models, which increased from 82 in Q3 2024 to 123 in Q4 2024.
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Ibrahim Abbas
Ibrahim Abbas is an Analyst based in Noida, India, with over four years of experience in quantitative research. At Counterpoint, he specializes in tracking market trends, analyzing data, and delivering insights into the competitive dynamics of the smartphone industry. He also contributes by authoring reports and articles on technology-related topics. Ibrahim holds an MBA and is currently pursuing a Post Graduate Diploma in Data Science to enhance his expertise in advanced analytics and drive data-driven decision-making.
Karn Chauhan
Karn is a Senior Analyst at Counterpoint Research, based in Gurgaon. He currently handles Global Devices and Ecosystems, Virtual Reality and Augmented Reality research. Karn has over 8 years of experience in the mobile device ecosystem space. He has a degree in Electronics and Communication.
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