Overview: This report highlights the latest trends in the GenAI segment for smartphones. It provides an insightful view of the changing trends in the GenAI smartphone market, categorized by brand, price band, and region. The report also includes the best-selling GenAI smartphones and their key GenAI features.
Global sales of GenAI-capable smartphones doubled annually in Q1 2025, accounting for 30% of the total smartphone market. With nearly all high-end smartphones now launching with GenAI capabilities, the adoption of GenAI is accelerating rapidly. At the same time, the GenAI is penetrating the mid-range segment, further driving mainstream integration. The number of GenAI-capable smartphone models increased from 123 in Q4 2024 to 143 in Q1 2025, reflecting its growing presence across price segments.
Gen AI-capable smartphone sales grew across all regions. China surpassed NAM to let the Gen-AI capable market. This is because in China, Chinese OEM's have strong localised presence, and they together captured two thirds of the Gen-AI market of the country in Q1 2025. Western Europe remained at third followed by MEA and APAC.
High-end smartphones priced above $400 are dominating the GenAI market, accounting for 85% of total GenAI smartphone volume.
Time period: Quarter: Q4 2023 to Q1 2025
Brands: Top 10 brands cover nearly 70% of global smartphone market
Price Bands: $600
Region: North America, Western Europe, Eastern Europe, China, India, Asia-Pacific, Middle East & Africa, Latin America
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Ibrahim Abbas
Ibrahim Abbas is an Analyst based in Noida, India, with over four years of experience in quantitative research. At Counterpoint, he specializes in tracking market trends, analyzing data, and delivering insights into the competitive dynamics of the smartphone industry. He also contributes by authoring reports and articles on technology-related topics. Ibrahim holds an MBA and is currently pursuing a Post Graduate Diploma in Data Science to enhance his expertise in advanced analytics and drive data-driven decision-making.
Karn Chauhan
Karn is a Senior Analyst at Counterpoint Research, based in Gurgaon. He currently handles Global Devices and Ecosystems, Virtual Reality and Augmented Reality research. Karn has over 8 years of experience in the mobile device ecosystem space. He has a degree in Electronics and Communication.
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