Overview: This report highlights the latest trends in the GenAI segment for smartphones. It provides an insightful view of the changing trends in the GenAI smartphone market, categorized by brand, price band, and region. The report also includes the best-selling GenAI smartphones and their key GenAI features.
Global sales of GenAI-capable smartphones doubled annually in Q1 2025, accounting for 30% of the total smartphone market. With nearly all high-end smartphones now launching with GenAI capabilities, the adoption of GenAI is accelerating rapidly. At the same time, the GenAI is penetrating the mid-range segment, further driving mainstream integration. The number of GenAI-capable smartphone models increased from 123 in Q4 2024 to 143 in Q1 2025, reflecting its growing presence across price segments.
Gen AI-capable smartphone sales grew across all regions. China surpassed NAM to let the Gen-AI capable market. This is because in China, Chinese OEM's have strong localised presence, and they together captured two thirds of the Gen-AI market of the country in Q1 2025. Western Europe remained at third followed by MEA and APAC.
High-end smartphones priced above $400 are dominating the GenAI market, accounting for 85% of total GenAI smartphone volume.

Time period: Quarter: Q4 2023 to Q1 2025
Brands: Top 10 brands cover nearly 70% of global smartphone market
Price Bands: <$100, $100-$149, $150-$249, $250-$399, $400-$599, >$600
Region: North America, Western Europe, Eastern Europe, China, India, Asia-Pacific, Middle East & Africa, Latin America