Global ARVR Market Insights & Development Trends, Q4 2024
Overview: In Q4 2024, global VR headset shipments surged by 214% Quarter-over-quarter (QoQ) but declined 5% Year-over-year (YoY) . The significant QoQ growth was driven by the launch of Meta Quest 3S, alongside Black Friday and Christmas promotions. In full-year 2024, the global VR market remained sluggish, declining 12% YoY. In Q4 2024, the newly launched Meta Quest 3S became the world's best-selling VR model, fueling a sequential surge of over 300% in Meta's VR sales.
Global shipments of AR smart glasses fell by 12% YoY but surged over 100% QoQ in Q4 2024. For the full year 2024, global AR smart glasses shipments marked an 8% YoY decline. Birdbath-based video watching AR glasses remained the dominant category, growing 27% YoY in 2024. In contrast, waveguide-based information display glasses saw a sharp 67% decline.
In this report, we have further adjusted our forecast for global XR headset shipments downward for 2025 and 2026. Smart glasses without see-through displays and optical components, such as the Ray-Ban Meta Smart Glasses, have shown stronger short-term growth potential compared to AR/VR devices.
For a detailed analysis of key events, the latest development trends, the performances of key OEMs in the global AR/VR market in Q4 2024, and the assumptions underlying our adjusted market forecast, please refer to the full report.
Table of Contents:
• Key Takeaways and Themes of the Quarter
• Global VR Market Analysis, Q4 2024
• Global AR Smart Glasses Market Analysis, Q4 2024
• Component and Specification Trends, Q4 2024
• Industrial Intelligence Update, Q4 2024
• Market Forecast Update
Number of Pages: 52
Published Date: March 2025
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Category
Industry
Consumer Electronics
Report Type
Report
Time period
Quarterly
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
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