GenAI Consumer Awareness Survey, 2024
Overview: The report aims to understand the awareness and adoption of Gen AI technology at the consumer level. The survey examines the usage of Gen AI applications, access by smartphones and association. We further study the willingness to buy a Gen AI smartphone and the inclination to pay for Gen AI services. By gathering this data across multiple countries, the survey provides valuable insights to guide strategic decisions of smartphone OEMs, and component suppliers to better understand the consumer mindset and monetization opportunities.
Table of Contents:
- Gen AI Awareness by Country
- Gen AI Familiarity Levels by Country
- Smartphone OEM Association with Gen AI
- Exposure to Gen AI via Smartphones
- Leading Gen AI Use-cases
- Value Addition to Users
- Impact of Gen AI on Smartphone Use
- Willingness to Pay for Gen AI Features
- Intention to Buy Gen AI Smartphone
- Gen AI Concerns
Published Date: December 2024
Category
Industry
Smartphone
Service
Consumer Lens
Report Type
Report
Time Period
Other
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Author
Harshit Rastogi
Harshit Rastogi is Senior Analyst based out of Gurgaon, India. He closely tracks global handset market ecosystem and wearables. He has over 4 years of experience analysing trends and deriving strategic insights for key stakeholders.
Mohit Agrawal
Mohit is responsible for tracking Digital Transformation and Internet of Things (IoT) at Counterpoint Research. He has over two decades of rich industry experience having worked with large tech companies like Accenture, Airtel, Nokia, and Microsoft in the past. Before joining Counterpoint, Mohit was the co-founder & CEO of a start-up in the competitive and market intelligence space utilizing big data and AI. He is a keen follower of the developments in devices and key internet technologies like IoT, Blockchain, AI, etc. Mohit is an engineer, MBA and a certified project management professional. He is based out of The Hague in Netherlands.
Tarun Pathak
Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.