Counterpoint Research Apple Analysis, Q4 2024

1
Mar 21, 2025

Overview: Apple’s Q4 2024 (fiscal Q1 2025) revenue grew 4% YoY to reach a record high of $124 billion even though revenues in China declined. 2025 will be a crucial year to watch on multiple fronts including the uptake of Apple Intelligence and competition in China.
This report analyses key trends in Apple Earnings and also forecasts Apple shipment and revenue by key segments and geographies.

Table of Contents:
• Apple Earnings Analysis
• Revenue Grows Despite China Decline
• Apple China Revenue Decline Analysis
• Apple Shipments and Revenue Forecast by Segment: iPhone, iPad, Mac, iPad, Watch, AirPods, VisionPro, Services
• Apple iPhone 17 Series expected specifications
• Apple Intelligence

Number of Pages: 20
Published Date: March 2025

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Category

Industry

Smartphone

Report Type

Report

Time period

Other

Summary

Published

Mar 21, 2025

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Author

Varun Mishra

Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.