Automakers Offering Feature-Rich Connected Car Services in India to Beat Competition
Overview: India’s connected car market is transforming rapidly, driven by rising consumer demand for smart in-car experiences. In 2024, nearly 37% of passenger vehicles sold had embedded cellular connectivity, with local players like Maruti Suzuki, Tata, and Mahindra democratizing connected features across segments. Leading platforms, such as Hyundai Bluelink, Kia Connect, MG i-Smart, and others, offer tailored digital ecosystems with localized voice assistants, OTA updates, remote functions, and safety features, making connectivity a key brand differentiator. As 5G adoption grows, expected to cross 75% penetration by 2030, automakers must strike the right balance between feature richness, localized relevance, and pricing to unlock long-term subscription revenue. This report offers a comprehensive analysis of connected car trends, strategic brand positioning, platform feature comparisons, and the road ahead for India, the world’s fastest-growing connected car market.
Table of Contents:
- Introduction
- Key Brands - Strategies and Connected Services
- How OEMs Differ
- Subscription and pricing Overview
- The Road Ahead
- Analyst Take
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Author
Abhilash Gupta
Dr. Abhilash Gupta is a Research Analyst at Counterpoint Technology Market Research, specializing in the rapidly evolving automotive sector and its surrounding ecosystem. With over 9 years of experience spanning industry, research, and academia, he possesses deep expertise in market research, data analytics, and the integration of emerging technologies such as 5G and AI into the automotive industry. His extensive research background allows him to offer strategic insights that drive the future of connected vehicles and smart mobility solutions. Dr. Gupta holds a Ph.D. in Electrical Engineering from Malaviya National Institute of Technology Jaipur, a Master’s degree in Control Systems from the National Institute of Technology Patna, and a Bachelor’s degree in Electrical Engineering from Rajasthan Technical University.
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