Auto Shanghai 2025 – Who is Gaining Most in Automotive User Experience?

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May 12, 2025

Overview: Counterpoints report on Auto Shanghai 2025 which analyses the landscape of incumbent auto OEMs compared to Chinese OEMs with respect to the user experience and consumers needs of Chinese car owners.

Table of Contents:

  • Executive Summary
  • Dedicated Efforts of Incumbent OEMs in the Chinese Market
  • Consumer Trends of Chinese Car Owners
  • Chinese Automakers Innovate But Struggle with Profitability


Number of Pages: 7
Published Date: May 2025

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Category

Industry

Automotive

Report Type

Report

Time period

Other

Summary

Published

May 12, 2025

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Author

Claudia Krehl

Claudia is an Associate Director at Counterpoint Research based in the UK. At Counterpoint, she leads Primary Research across coverage areas as well as AUTO. Claudia has over 15 years of experience in research, human factors, and UX accumulated in automotive companies, including Jaguar Land Rover, ARRIVAL and OLA Electric, and most recently in industry research at TechInsights. Claudia holds a PhD in Human Factors and an MSc in Management of Information Technology both from Nottingham University in the UK.