Overview: Apple iPhone owners tend to differ from other smartphone owners in a few key ways, both in terms of behaviour and preferences. Counterpoint Research conducted a detailed survey to understand how iPhone owners perform on brand loyalty, purchase and usage behaviour, data security, tech preferences, affinity towards Apple services and ecosystem products, and attitudes towards the latest technologies like artificial intelligence and foldable smartphones. The findings of this survey illustrate not only past preferences but also future preferences of iPhone owners in key markets like the US, UK, India and China.
Table of Contents:
- Switcher data
- Upgrade behaviour
- Purchase journey choices
- Ownership tenure
- iPhone diffusion curve
- Apple product ecosystem preferences
- Foldable preferences
- Refurbished iPhone behaviour
- Apple services
- Apple Intelligence
- Data safety and privacy
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Glen Cardoza
Glen Cardoza is a Senior Analyst at Counterpoint Research tracking smartphones and related ecosystems in emerging Asia. He also tracks the global secondary smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research including primary quantitative and qualitative research with global players like Nielsen. His expertise lies in the smartphone and automotive sectors
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