Report

Apple 360: Preliminary Shipments, Revenue by Product Category by Regions, Q4 2024

February 4, 2025

Overview: Counterpoint Research’s Apple 360 takes a deep dive into the entire Apple ecosystem to provide an extensive analysis of its product and services businesses. As a part of the service, this report provides an early look at the Shipments, Revenue and Average selling price of Apple’s key hardware products by regions just after the Apple earnings release.

Table of Contents:

Apple’s Reported Revenues
Regional Revenue by Product Category
Regional Shipments by Product Categories
Regional ASP by Product Categories

Published Date: February 2025

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Author

Varun Mishra

Varun is a Principal Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.

Tarun Pathak

Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.