Overview: Counterpoint Research’s Apple 360 takes a deep dive into the entire Apple ecosystem to provide an extensive analysis of its product and services businesses. The report supports the quantitative forecast with detailed assumptions for each product category helping in gaining insights on how the future for Apple may look like.
Table of Contents:
- iPhone Shipments and Revenue to Grow in 2025 amid Uncertainty due to US Tariffs M4 Mac Pro to impact holiday season sales
- M4 Series Mac will continue to drive growth in 2025
- Strong Q1 2025 for iPad, but Demand likely to Decline in Coming Quarters
- Upgraded health features and refresh of SE and Ultra to drive shipments growth in 2025. ASP to decline.
- AirPods to Reach Record Revenues in 2025 and 2026
- Weak Vision Pro Performance, Apple Expected to Develop Affordable MR Headset and Explore AR Glasses
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Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.
Tarun Pathak
Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
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