Overview: This comprehensive report analyzes the impact of Generative AI on the smartphone industry. It explores how GenAI is reshaping key hardware components, enhancing user experiences, and driving rising competition among leading smartphone brands. The report also delves into emerging market trends, shipment forecasts and strategies that OEMs are adopting to monetize GenAI innovations. It provides key insights from major brands like Apple, Samsung, Google, and Chinese companies.
Table of Contents:
- Generative AI Global Ecosystem: Unpacking GenAI Smartphone Trends, Strategies & Monetization
- GenAI to Impact Key Hardware Components
- GenAI Use Cases to Enrich Smartphone Experience
- Market Outlook: GenAI Smartphone Shipment Forecast by OEM, Price Band, Region and Chipset
- AI Use Cases Economics & Monetization
- Consumer survey on overall awareness of GenAI in smartphones and Apple Intelligence
- Recent AI News Impact analysis
- GenAI Smartphone OEM Strategies: Apple, Samsung, Google and Chinese brands
- Key Takeaways
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Author
Karn Chauhan
Karn is a Senior Analyst at Counterpoint Research, based in Gurgaon. He currently handles Global Devices and Ecosystems, Virtual Reality and Augmented Reality research. Karn has over 8 years of experience in the mobile device ecosystem space. He has a degree in Electronics and Communication.
Tarun Pathak
Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
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