Our Most Popular Research in 2017

December 2017

Infographic: Q3-2017 | Mobile Market Monitor

  • Global smartphone shipments grew a modest 5% YoY and 9% QoQ
  • Top 10 smartphone brands contributed to three fourth of the total smartphone market
  • Apple’s global sales increased by 3% annually driven by demand for older iPhone models
  • Xiaomi once again emerged as the fastest growing smartphone brand, and grew by 84% YoY…Read more

Minakshi Sharma


November 2017

Smartphone Shipments Set Third Quarter Record Clocking 400 million units, growing 5% annually

The global smartphone market continues to grow in single digits driven by growth in emerging markets. In such a scenario, we have seen key hardware differentiators proliferate to lower price points at much faster rates. For example, alternative aspect ratio 18:9 devices already penetrated sub $150 segment within two quarters of launch in the premium segment. This indicates how cut-throat the competition is within the industry…Read more

Shobhit Srivastava


October 2017

How a Messaging App Challenged Traditional Banks and Captured 45% of the Market

Within just 24 hours of opening on July 27th 300,000 new accounts were opened with KakaoBank (this is more than what all other Korean banks got in 2016 through online channels). The number continued to rise throughout August. We estimate KakaoBank took close to 45% market share in all new bank accounts opened in August – including both offline and online…Read more

Jene Park


September 2017

Huawei Surpasses Apple to be the Second Largest Smartphone Brand

This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion…Read more

Peter Richardson


August 2017

iPhone :: A Decade of Billions

On June 29th 2007, Apple first begin selling its then iconic smartphone the “iPhone” which with multiple iterations transformed Apple into one of the richest enterprises on the planet. The leaders in the pre-iPhone era surely launched touchscreen phones that were somewhat smarter for the time with hosts of productivity features powered by Palm OS or Windows Mobile OS. But the amalgamation of finger based touchscreen, slicker software (iOS) in iPhone buoyed by the growing ecosystem of third party developers creating innovative applications was the game changer for Apple….Read more

Neil Shah


July 2017

Bezel-Free & Alternative Aspect Ratio Smartphones to Climb to 120 Million Units in 2017

With the rise of super-fast 4G networks and beyond, smartphones have become the primary devices for content creation and consumption, driving demand for bigger displays. Clearly, there is a practical limit to the physical size of a smartphone, typically determined by the size of the user’s hands or pockets. As a result, rather than increase the size of the display, handset OEMs are turning to solutions that increase the effective viewing area of the display without increasing the overall size of the phone. …Read more

Neil Shah


June 2017

WWDC 2017 : Powerful New Hardware, Augmented Reality and Machine Learning


Apple’s annual WWDC 2017 conference was centred on getting its legions of developers excited developments in the Apple ecosystem. With this end goal in mind, Apple sufficiently delivered.  Key impressive brags to excite the over 5,000 developers in attendance:

  • Over 96% customer satisfaction rate on HW devices
  • 86% of iPhones are already running iOS10. By contrast only 7% of Android devices are on the latest version
  • $70 Bn has been paid back to developers since 2008
  • Downloads are up 70% over just the last year
  • 500m weekly visitors to the app store
  • Upgrades to iOS11, Mac, iPad which will be building blocks for AR, AI and machine learning…Read more

Jeff Fieldhack


May 2017

Huawei, Oppo, Vivo Together Contribute to More Than Half of the Chinese Smartphone Market in Q1 2017


Oppo and vivo were the fastest growing brands followed by Huawei, together cementing the top three spots and extending their lead over Apple, Xiaomi and Samsung by a widening margin. Apple’s performance has become very seasonal, while Xiaomi and Samsung are losing to Huawei (Honor) and the Oppo-Vivo onslaught respectively…Read more

Neil Shah


April 2017

Infographic: Q4-2016 | Mobile Market Monitor

  • Global mobile phone shipment grew 3% annually and 11% sequentially
  • All regions expect LATAM registered positive YoY growth during Q4 2016
  • Emerging markets: India, Vietnam, Indonesia, South Africa are hot destinations for OEM’s
  • China handset market grew YoY as OEMs begun to fill channels ahead of the Chinese New Year season
  • Asia contributed to almost half of the global handset industry revenues…Read more

Pavel Naiya


March 2017

Samsung Galaxy S8 – Out of the Ashes


Samsung needs a great product. The humbling recall of its Galaxy Note 7 not only tarnished the company’s hard won reputation for quality and reliability, it also knocked a huge hole in its finances. The lost revenue and profit from the Note 7, and the cost of recalling the devices and compensating both consumers and channels, only heightened the impact. Meanwhile, competitors, including Apple, Huawei, Oppo, Vivo and even Google themselves, were able to benefit to a greater or lesser extent from Samsung’s misfortune. …Read more

Peter Richardson


February 2017

Smartphone Trends: More Memory, More Market Share

Smartphones have (and are) becoming advanced computers as the software, hardware, services and user needs mature to a point it almost are replacing the need for PCs. Applications such as AR/VR will be more demanding on DRAM in phones this year. Higher Resolution Displays, LTE all are driving need for higher DRAM capacities in smartphones. Furthermore, OEMs have been pushing for advanced hardware configurations to differentiate, win mindshare and marketshare. …Read more

– Neil Shah


January 2017

Apple Widens Gap with Samsung in the Premium Smartphone Segment

During the first eight months of 2016, Apple saw its smartphone market share remain at a record low compared to the last few years. However, the iPhone 7 series launch has been able to offset most of the previous decline. The iPhone 7 series demand was healthy through the holiday period, especially in markets such as USA, Western Europe and Japan somewhat offsetting a softer than expected performance in China. …Read more

Tina Lu