In the ever-evolving landscape of mobile photography, telephoto lens, with the remarkable capability of producing subject-focused and great-looking portrait and landscape images, has come to the foreground of upgrading smartphone camera performance. Accordingly, the demand for smartphones featuring a telephoto camera has increased over the years in both China and global markets. In 2022, more than 200 million tele-camera smartphones were sold.
The adoption of telephoto lens has accelerated in 2023. Leading tech OEMs like OPPO aggressively brought the technology, which was earlier available exclusively on premium smartphones, to mass-market models. In China alone, the accumulated sales of sub-$400 tele-camera smartphones had exceeded 5 million by the end of September.
This report describes the popularization of telephoto lenses and indicates the significance of telephoto lenses in modern camera smartphones.
Section 1: Telephoto Lens Crucial in Mobile Photography Enhancement
“The integration of telephoto lens has been a crucial puzzle piece in stepping up the mobile photography experience.”
“More smartphones are equipped with a telephoto lens in both China and the global market.”
Section 2: Accelerating Mass-market Uptake of Telephoto Lens
“Chinese OEMs have adopted telephoto lens in their mid-end product lines, such as the OPPO Reno family. The telephoto lens popularization in the mass market is accelerating.”
“The integration of telephoto lens and AI-based algorithms greatly improves the quality of portrait shots.”