Despite recent turmoil in the smartphone industry, there are plenty of reasons to remain optimistic about the future. Emerging market growth remains strong, mobile technology is connecting more and more people around the world, and fierce competition amongst OEMs is pushing smartphone innovation to new heights and to new demographics.
This competition has also created a new segment in the industry; that of flagship-like devices for non-flagship prices. This is not only helping more OEMs reach global scale, but is also driving the democratisation of the smartphone, and by doing so, bringing exciting innovations to every region around the globe.
This Whitepaper summarized the key players and trends, and focuses on realme’s journey to deliver great experiences to it’s customers.
1. Smartphone evolution: 2018 to today
1.1 Challenges remain, but emerging market growth remains strong
2. Key Trends
2.1 Industry consolidation
2.2 Chinese brands driving competition and innovation
3. realme’s industry impact
3.1 realme joins the “200 million Club”
3.2 Smartphone democratisation driving global expansion
4. Looking ahead