L.E.A.D.E.R – eSIM Adoption Opportunities & Benchmarking


PDF | 41 pages
Published date: February 2022

The L.E.A.D.E.R. framework – published in a joint white paper with Counterpoint Research, sets out the criteria for eSIM leadership and highlights implementation best practice and monetization opportunities for mobile network operators (MNOs). The framework assesses MNOs across the globe on their ability to scale eSIM technology across several lines of businesses, deliver seamless enablement and management, drive rapid adoption, provide support for multiple devices across categories, and on their efforts to expand or leverage reach across borders. Or, as the L.E.A.D.E.R. acrostic spells out: Lines of business, Enablement, Adoption, Devices, Experience, Reach.

Read the full Press Release from Amdocs here.

The adoption of eSIM is near an inflection point. We are getting close to an equilibrium between the demand-side pull and supply-side push. More and more eSIM-capable devices are hitting the market every quarter across the consumer, IoT and mobility space.

The need for a robust, scalable eSIM device enablement and management platform is higher than ever with an end-to-end digital onboarding journey, and across a variety of device types including smartphones, wearables, routers, vehicles and more. The growing eSIM platform capabilities, such as device entitlements, digital identity and discovery services, are becoming important to maximize eSIM benefits. Mobile operators across the world are gearing-up to add these capabilities and offer a seamless, digital eSIM provisioning experience. However, there are still hundreds of mobile operators which are unsure about what route to take in this eSIM transformation journey.

Therefore, we have developed a unique, proprietary framework called L.E.A.D.E.R to set benchmarks from different operators across the world on their eSIM capabilities, like scaling the technology across several lines of businesses, seamless enablement and management, driving rapid friction-free adoption, support for multiple devices across categories, and efforts in expanding or leveraging their reach across channels and borders.



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