White Paper: China Premium Smartphone Market

Though China’s smartphone annual shipments have trended down for years, the high-end segment has shown solid growth and demonstrated potential for further expansion. Chinese OEMs have rolled out dual-flagship strategies, namely flat flagship + foldable flagship smartphones, aiming to capture the premiumization trend and increase their market shares in the premium segment. This report provides an in-depth analysis of the China high-end smartphone segment, its growth potential, and the newly unveiled premium strategies of smartphone OEMs, and others.

Table of Contents:

  • Chapter 1. China Smartphone OEMs Seek High-Quality Growth
    • China High-End Smartphone Sales Second Biggest in the World; Potential for Further Expansion
    • Chinese Flagship Smartphones Spec Upgrades; Boosting Demands
  • Chapter 2. Dual Flagship Strategy Help Android Segment Grow
    • Flat Flagship Smartphone With Extreme Photography Experience
    • Foldable Smartphone Provided New Growth Power
    • China Foldable Market Become Diversified
    • China Foldable Market Outlook
  • Chapter 3. OPPO’s Market Performance in China
    • Flat Photography Flagship Find X Series
    • Foldable Flagship Find N Series
  • Chapter 4. Conclusion


Ethan Qi

Associate Director

Mengmeng Zhang

Research Analyst

Archie Zhang

Research Analyst

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