Brand Study:
The Rise of TECNO


PDF | 18 pages
Published date: November 2022

Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advancements across various components as well as consumer willingness to pay more for their devices – especially across emerging markets.

In this white paper, we outline many of these dynamics that are driving the cellular industry. This insight covers various trends in the smartphone industry and how TECNO has been adapting to these trends with their unique business strategy.

  • Introduction
    • Cellular Technology Evolution
  • TECNO’s Entry Into Smartphones
    • TECNO Global Smartphone Ranking
    • TECNO Timeline
  • Capitalizing on Opportunities
    • Cellular Technology Evolution Forecast
  • Key Features: Camera, Display, Battery, Memory, Connectivity and SoC
    • Global Smartphone Primary/Rear Camera Count Share
    • Global Smartphone SoC Processor Speed Share
    • Global Smartphone Internal Memory (NAND) Share
    • Global Smartphone Display Material Share
    • Global Smartphone Battery Capacity Share
    • 5G vs 4G Smartphone Shipment Penetration
    • Android ASPs Levelling Up
  • TECNO’s Unique Business Strategy
    • TECNO Smartphone Shipments Growth – 2021 vs 2020
  • Pivot to Premium
    • Global Smartphone Wholesale ASP by Region
    • Image taken with Another Brand VS TECNO PHANTOM X2
    • Image taken with or without super night algorithm



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