vivo Bets on Generative AI to Elevate the Smartphone Experience

  • Riding the generative AI trend, vivo has established the ‘1+2+N’ matrix to explore new possibilities on smartphones.
  • In 2024, various generative AI use cases will be applied in both flagship and more affordable high-end smartphones by combining scalable AI capabilities from cloud to edge.
  • 40% of smartphones shipped in 2027 will be capable of locally running a number of generative AI applications.

vivo launched the BlueLM along with other new technology pillars during the 2023 vivo Developer Conference held on November 1. The self-developed AI big model can provide comprehensive and scalable AI capabilities from cloud to edge, with the number of parameters ranging from 175 billion to 1 billion.

vivo also announced the establishment of the ‘1+2+N’ matrix, which has BlueLM as its backbone. Here, the ‘2’ refers to the enhanced voice assistant ‘Blue Heart V’ and the robot app “Blue Heart Qianxun” to execute natural language conservation, while the ‘N’ represents unlimited possibilities enabled by specially tailored models. These custom models normally demand less computing and memory and are more efficient and more affordable when running a specific task.

On December 21, vivo held a press conference at its new headquarters in Dongguan, China, where the BlueLM was again the highlight. During the event, vivo showcased several generative AI applications powered by BlueLM. With the vivo X100 or X100 pro, AI can be instructed to write a review, generate a transcript for a blog post or summarize an article, and even draw a picture with a simple description. It also enables a smarter voice assistant with a significant improvement in understanding human speech, thus providing access to desired services and content more efficiently.

Moreover, BlueLM on the cloud has hundreds of billions of parameters. When chatting with the ‘Blue Heart Qianxun’, conservations become more natural and meaningful, and we can soon expect more accurate and informative answers to myriad questions.

The new wave of technological advancement is also in favor of visually impaired individuals. There were demos where AI recognized different objects with the rear camera and vocally described them. The function can be also used to find people and animals. The move resonates with and echoes vivo’s commitment to technology sharing.

The above-mentioned demonstration is just the tip of the iceberg of the promise of generative AI, which is bound to elevate the smartphone experience. Commenting on its development, Counterpoint Senior Analyst Bai Shenghao said, “In 2024, top OEMs will continue to explore new possibilities atop in-house big models, and the local implementation of various generative AI applications will become a key differentiator for premium smartphones. Meanwhile, part of practical use cases will be introduced to more affordable models by connecting to the cloud, so more smartphone users can help train the big models.” According to Counterpoint’s latest forecasts on generative AI smartphone penetration, 40% of smartphones shipped in 2027 will be capable of locally running several generative AI applications.

Accelerating Uptake of Generative AI Capabilities on Smartphones, 2024-2027

Currently, Chinese OEMs attach greater importance to the Large Language Model (LLM). Over time, smartphone interaction will become more natural and intuitive, and the sufficiently-trained LLM will be able to better interpret texts, voice and images, and greatly improve smartphone productivity. Bai added, “The combination of foldable and generative AI technologies will make the smartphone an indispensable mobile productivity powerhouse in the near future.”


Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.