US Smartphone Shipments Decline YoY for Sixth Consecutive Quarter

  • US smartphone shipments declined 8% YoY in Q1 2024, the sixth consecutive quarter showing a YoY decline.
  • Samsung’s market share grew to 31%, its highest Q1 share since Q1 2020.
  • Apple’s market share remained flat at 52% in Q1 2024.
  • Low-end shipments declined as carriers pushed for deeper 5G smartphone penetration.

Boston, Fort Collins, San Diego, Beijing, Buenos Aires, Hong Kong, London, New Delhi, Seoul – May 9, 2024

US smartphone shipments declined 8% YoY in Q1 2024, according to Counterpoint Research’s Market Monitor data. This was primarily due to stronger Q1 2023 shipments following COVID-19-related factory closures that pushed Apple shipments from Q4 2022 into Q1 of last year. The sub-$300 segment saw continued declines due to weakness in the prepaid market, with carriers pushing for 5G smartphone SKUs, causing some OEMs to pull away from the market.

“Carriers saw declining upgrade rates and equipment revenues again in Q1 2024, showcasing the continued weak demand for smartphones in the market. Shipments were down YoY, with most of the decline being driven by an unfavorable YoY comparison due to iPhone 14 Pro and Pro Max launch quarter shipments being realized in Q1 2023,” said Jeff Fieldhack, Counterpoint’s Research Director for North America. “However, Apple maintained a healthy market share of 52% in the quarter as sub-$300 Android shipments saw declines.”

Note: Figures may not add up to 100% due to rounding

On Android shipments, Senior Analyst Maurice Klaehne said, “Overall Android shipments decreased YoY, with the market’s low end continuing to see consolidation and decreasing new product launches due to LTE devices being phased out in favor of 5G models in carrier channels. The added costs of 5G connectivity make it challenging for OEMs to compete in the low-end space. A bright spot in the market was Samsung, which grew shipments YoY with the earlier launch of the S24 series. It was Samsung’s best Q1 in four years as the brand grew its market share to 31%, the highest since Q1 2020. There was strong demand from older Samsung users looking to upgrade to a new device.”

Commenting on the outlook for the remainder of 2024, Associate Director Hanish Bhatia said, “Q1 was the sixth consecutive quarter of YoY shipment declines and signs are that a recovery in the market has been postponed to at least Q3, when new device launches can stimulate demand. There will be seasonal growth drivers in Q3 and Q4 with the holidays and new product launches, especially if we see a strong push for GenAI features in new iPhones. Looking ahead, 2024 may remain a challenging year for OEMs given how upgrade rates have continued to remain low against the backdrop of macroeconomic headwinds triggered by high interest rates.”


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research


Related Posts

Counterpoint Research Newsletter

Receive our densely curated weekly email with fresh insights at the intersection of technology, media and telecommunication. Subscribe to never miss an update!

Please enter your email address below.

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.