China Foldable Market Consumer Survey
PDF | 21 pages
Published date: November 2023
Overview
Counterpoint Research conducted a survey targeting high-end smartphone users in China to explore their ownership, opinions, and preferences regarding foldable smartphone form factors. The study sheds light on users’ receptiveness to foldable smartphones, their inclinations toward various foldable designs, and the primary concerns within this segment. Additionally, the research delves into future preferences for foldable smartphone purchases.
The survey, sponsored by HONOR, utilized an online quantitative questionnaire to collect responses from individuals owning smartphones valued at $400 and above. The sample included 1,043 individuals, representing a diverse group categorized by age, education, gender, and occupation. Data collection took place in October 2023.
Table of Content
- Key Takeaways
- China Foldable Market Overview
- China Foldable Smartphone Sales by Quarter
- China Foldable Smartphone Market Share and Top Models, Q3 2023
- China Foldable Smartphone Shipment Forecast
- Foldable Survey Insights
- Willingness to Purchase Foldables
- Reasons to Choose Foldables
- Clamshell vs Book-type
- Book-type Study: Price, Weight and Thickness
- Durability of Foldables Top Concern of All Surveyed Users
- Key Features When Selecting Foldable Models and Brands
- Appendix
- Demographic Split
- Research Design: Methodology
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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