Podcast #66: HERE UniMap – Leveraging AI and Automation to Redefine Mapmaking at Scale

At CES 2023, HERE Technologies unveiled UniMap, an automated mapping technology that allows customers to create their own personal maps and customize location services. It uses AI models to automate the processing of vehicle probes and sensor data to validate speed limits, extract map features like 2D and 3D positioning of road signs and much more.

With more vehicles gaining autonomous features, UniMap also aligns standard definition (SD), high definition (HD), and Advanced-Driver-Assistance System (ADAS) to offer seamless access to navigation data. Customers also get quick access to unified map data that is refreshed in hours, minutes, and even seconds. The data is easily accessible at any time of the day because it is all saved in a single environment. In this podcast, many other unique features of the UniMap platform are discussed in detail.

In the latest episode of ‘The Counterpoint Podcast’, host Peter Richardson is joined by Vice President of Product and Technology at HERE Technologies, Remco Timmer, and Counterpoint’s Research Analyst Mohit Sharma to talk about UniMap. The podcast weaves through various topics like the use cases of UniMap, the industry sectors that can benefit from this new mapping solution, and much more.

Click to listen to the podcast

You can read the podcast transcript here.

Podcast Chapter Markers

01:18: Remco Timmer gives a brief introduction of himself and his role at HERE Technologies.

02:22: Mohit Sharma talks about Counterpoint’s location platform research, location intelligence, and more.

06:20: Between standard definition and high-definition maps, where does UniMap fit in the picture? Timmer explains.

09:22: With terabytes of data, how does the system pick up important vs irrelevant one? Timmer explains further.

11:45: Timmer on how UniMap can be beneficial to the transport and logistics sector.

13:65: Timmer talks about some interesting use cases for UniMap.

15:10: Sharma talks about mapping solutions from a broad industry view.

18:00: Remco Timmer on when we can expect to see the first full integration of UniMap.

19:20: Final comments from Sharma on the overall mapping industry.

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Ritesh is a Global Content Manager with Counterpoint Technology Market Research. With over 10 years of experience, he is joining Counterpoint from BGR India where he was the Head of Features. At BGR, Ritesh also used to cover tech news, product launches, and review consumer tech. Ritesh is a science graduate from Mumbai University, with major in Physics. He followed his passion for tech, took up writing as a career and is also a well-known tech journalist in the industry.

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