MySmartPrice.com x Counterpoint Research – Festive Buying Report 2023
PDF | 55 pages
Published date: September 2023
Overview
We are glad to have partnered with MySmartPrice in bringing you insights into the dynamic world of consumer electronics shopping during this time of year. India’s festive season brings about a remarkable shift in consumer behavior, with electronics taking center stage.
Through this collaborative effort, we have harnessed the power of data and consumer sentiment, thanks to MySmartPrice’s unwavering support and access to their vast repository of insights.
With a comprehensive survey featuring 12,499 respondents and enriched by the experiences of over 15 million monthly active shoppers, we have unearthed the driving forces behind consumers’ choices during this vibrant period.
From the significance of discounts to the latest trends in smartphones, laptops, tablets, and home appliances, our research has illuminated the path for brands and businesses seeking to meet the evolving demands of festive shoppers.
Together, we celebrate the spirit of the season and the economic vitality it brings to our nation, making this partnership a true reflection of the power of shared insights.
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
