HONOR Becomes Third-largest Smartphone Brand in China

  • This is the first time since August 2020 that HONOR has entered the Top 3 smartphone brands’ list in China.
  • HONOR’s China sales grew 18% MoM in August 2021, making it one of the country’s fastest growing brands.

Beijing, Seoul, Taipei, London, Boston, Toronto, New Delhi, Hong Kong – September 29, 2021

HONOR surpassed Xiaomi in August 2021 to become the third-largest smartphone brand in China, according to Counterpoint Research’s Monthly Market Pulse Service. HONOR’s sales in China grew 18% MoM in August, making it one of the fastest growing brands in the country.

China Smartphone Sales: Top 3 Brands’ Share in August 2021 and HONOR Rankings

China Smartphone Sales: Top 3 Brands’ Share in August 2021 and HONOR Rankings
Source: Counterpoint Research Monthly Market Pulse, August 2021

Commenting on HONOR’s gains in China, Research Director Tarun Pathak said, “After being spun off from Huawei, HONOR was able to restore ties with component players. Since then, leveraging its strong R&D capabilities, HONOR has launched new products and has been on a rapid recovery path in China. The HONOR 50 series has been an instant success in the mid-segment. HONOR is also targeting the premium segment with the Magic series, thus expanding its portfolio across price bands. There was also a pent-up demand from the loyal Huawei and HONOR consumers who held on to their devices and did not switch to other brands. Its strong relationships with distributors also helped HONOR relaunch products on a large scale. HONOR’s resurrection will further intensify competition in the Chinese market in H2 2021.”

The competitive landscape in China has also been changing over the last year. Commenting on this and HONOR’s expansion, Senior Analyst Varun Mishra said, “Over the last year, there has been a reshuffle in the Chinese market. OPPO, vivo and Xiaomi all have aggressively expanded their presence in China in terms of products, market share and distribution. Apple with its iPhone 13 launch also has a significant opportunity to capture Huawei’s premium segment. Therefore, the competition is likely to intensify further in H2 2021. HONOR will be expanding its portfolio further across price segments and geographies. However, market share growth outside China is likely to be gradual, as loyalty in the mid-segment remains low and HONOR will also have to rebuild its distribution network. Then, there are also intensifying component shortages which can likely hinder HONOR’s expansion in 2021. Besides smartphones, HONOR is also expanding into devices like laptops, tablets, and wearables under its 1+8+N strategy, which aims to drive growth in segments beyond smartphones.”

Please reach out to press (at) for press comments and enquiries.

You can also visit our Data Section (updated quarterly) to view the smartphone market share for World, USChina, and India.

Some of our other smartphone market analyses:


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Tarun Pathak


Varun Mishra

Follow Counterpoint Research

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.