GPT-4o: OpenAI’s New Frontier in User Experience

OpenAI marked a significant leap forward with its much-anticipated spring update – not by launching a new model like GPT-5 but by introducing GPT-4o, a cutting-edge model that integrates audio, visual and text processing in real time. GPT-4o (“o” for omni) is all about enhancing user experience, and it comes packed with new features and improvements that are set to revolutionize human-machine interaction. Here are some key highlights from OpenAI’s announcement:

  • Real-time Multimodal Integration: GPT-4o combines audio, visual and text processing, enabling it to interact with users more naturally and intuitively. In a way, GPT-4o integrates three models – text, vision and audio.
  • Free Access with Improved Speed: OpenAI claims GPT-4o is 2x faster than GPT-4. Users can enjoy the intelligence of GPT-4 with even faster performance, all at no cost.
  • Enhanced Memory and Analytics: The addition of memory and advanced analytics allows for more sophisticated and personalized interactions. GPT-4o can interpret complex visuals like charts and memes alongside text inputs. Files can be directly uploaded from Google Drive and Microsoft One Drive.
  • Multilingual Support: Available in 50 languages, GPT-4o caters to a global audience, breaking down language barriers.
  • Developer-Friendly APIs: Developers can leverage GPT-4o’s capabilities through newly available APIs, fostering innovation across applications.
  • User-centric Design: The new interface emphasizes a highly integrated and intuitive user experience.
  • Desktop App: OpenAI will also release a desktop application in addition to the mobile application to cater to a wider range of user needs.
  • Pricing: GPT-4o’s API pricing is half that of GPT-4 Turbo. In GPT-4o input cost $5 per million tokens while output costs $15 per million tokens. Considering that GPT-4o’s token throughput (tokens per second) is almost 3x that of GPT-4 Turbo, the value proposition is much better for GPT-4o.
Image Source: AI Supremacy

Implications of GPT-4o

Improved Human-Machine Interaction

During the model demonstration, GPT-4o showcased its ability to create more natural conversations. It can generate voice responses in various emotive styles and adjust its answers in real time, even when interrupted or given additional information. This adaptability is a game-changer for human-machine interaction, positioning OpenAI at the forefront of this rapidly evolving field.

OpenAI’s investment in humanoid companies like Figure hints at the broader applications of GPT-4o. The advanced capabilities of this model could significantly enhance the functionality of humanoid robots, making interactions with these machines more fluid and human-like. Additionally, AI devices like wearables and smartphones stand to benefit immensely from GPT-4o’s real-time processing and contextual understanding.

Transforming Customer Service and Virtual Assistants

With its improved contextual understanding and ability to handle complex tasks, GPT-4o is poised to revolutionize customer service and virtual assistants. Its quick, accurate and context-aware responses could enhance user satisfaction and efficiency in these domains, setting new standards for AI-driven interactions. Siri looks outdated when compared to the GPT-4o voice assistant and it would be interesting to see how GPT-4o gets integrated with devices to be able to search and answer based on on-device files.

Advancing Language Translation

GPT-4o’s multilingual capabilities are particularly impressive. During the demonstration, the model translated from English to Italian almost instantaneously, showcasing its potential to improve language translation services. This feature can facilitate more accurate and context-aware translations, bridging communication gaps across different languages.

Personalized Learning Experiences

In education, GPT-4o could offer more personalized and effective learning experiences by adapting content to individual learners’ needs and preferences. For instance, the model’s ability to assist with solving mathematics problems step by step, though seemingly basic, holds the potential to transform educational practices by providing tailored support to students. Schools and colleges are geared towards one-to-many interactions leaving some of the learners behind. GPT-4o as a personal tutor can help students get one-on-one support. However, it remains to be seen how efficient and effective the model is in solving complex problems.

Concerns on Potential Misuse

There are ethical considerations and societal implications in developing human-like AI technologies as they are next step to AGI. The new models can be misused by creating a potentially manipulative AI companion. The model’s ability to process audio and visual inputs could be used to generate highly realistic but fabricated content, such as deepfake videos or synthetic voices, which can be difficult to distinguish from authentic content.

First Impressions

Counterpoint’s team tested GPT-4o on the mobile application as well as on browser and the model’s analytical prowess proved to be remarkable. The team uploaded a stock chart for analysis and shared the results with a seasoned stock technical expert who was thoroughly impressed by GPT-4o’s remarkable output.

Image Source: Mohit Agrawal, Counterpoint Research

In another test, we provided the model with a stock report for ABN AMRO and requested a summary. Remarkably, not only did GPT-4o summarize the report accurately, but it also responded with precision to pointed questions derived from the document. Some inquiries even required the model to interpret charts within the report, which it delivered accurately and without hesitation.

However, the mobile application’s audio experience fell short of expectations. High latency detracted from the smoothness anticipated from OpenAI’s demo event. Despite significant lag in translating from English to Italian, the quality of translation remained exceptional, demonstrating the model’s linguistic prowess.

On the downside, the free version of the application often ran out of credits, hindering file uploads and leading to downgrades to GPT-3.5. However, there was a silver lining in the form of more frequent limit resets, which increased from every 12 hours to every 5 hours. We expect limits to increase substantially as capacity constraints are addressed – a familiar hurdle faced by OpenAI during its initial launch.


OpenAI’s focus with GPT-4o is clear ­– enhancing user experience. By prioritizing the integration of advanced features and a user-friendly interface, OpenAI aims to maintain its competitive edge. The commitment to improving human-machine interaction highlights the company’s strategic direction in the AI landscape.

GPT-4o represents a significant advancement in AI technology, not through the introduction of a new model, but by fundamentally improving how users interact with AI. Its real-time multimodal integration, enhanced features and focus on user experience make it a pivotal development in the AI field. As OpenAI continues to innovate, GPT-4o stands as a testament to the company’s dedication to leading the future of human-machine interaction.

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