Access our quarterly data for XR headset shipment market share. This data covers both AR and VR headsets.

Counterpoint Quarterly

Wearables Q1 2024

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Global XR (AR & VR Headsets) Market Share: Quarterly

Published Date: Jun 27, 2024


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Global XR (VR&AR) Market Share Q1 2024
BrandsQ4 2022Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024



• In Q1 2024, global VR headset shipments declined 29% YoY and 51% QoQ. The sequential drop was partially due to seasonality during the post-Black Friday sales period in North America and the post-11.11 Single’s Day promotion period in China.

• Despite the entry of Apple’s Vision Pro, the global VR headset market remained weak in Q1 2024. Meta’s shipments declined, while Sony and Pico faced significant inventory-clearing pressures. The enterprise VR segment demonstrated more resilience compared to the consumer segment.

• Global AR smart glass shipments grew 40% YoY in Q1 2024. However, the market declined 45% QoQ, primarily due to the end of the Black Friday sales in North America and the 11.11 Single’s Day promotion in China.

• A noteworthy event in Q1 2024 was the rise of VITURE to the third position in the AR smart glass market with the launch of its One series in China.

*Data on this page is updated every quarter

This data represents a repository of quarterly data for the global XR (AR & VR Headsets) shipments market.

For detailed insights on the data, please reach out to us at sales(at) If you are a member of the press, please contact us at press(at) for any media enquiries.


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The global XR headset market share numbers are from:

Global XR (AR & VR Headsets) Model Tracker, Q1 2024

Excel File

Published Date: June 2024

This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.

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