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Access our quarterly data for global smartwatch shipments market share. This data covers last six quarters.

Counterpoint Quarterly

Wearables Q4 2023

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Global Smartwatch Shipments Market Share Quarterly

Published Date: Feb 21, 2024

Global-Smartwatch-Market-Q4-2023

Note: Rankings provided are based on the standings for each quarter. The chart includes the top three brands and “others” for each quarter.

Source: Global Smartwatch Shipments by Model Quarterly Tracker

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Global Smartwatch Shipments Market Share (Q3 2022 – Q4 2023)
BrandsQ3 2022BrandsQ4 2022BrandsQ1 2023BrandsQ2 2023BrandsQ3 2023BrandsQ4 2023
Apple22%Apple37%Apple26%Apple22%Apple22%Apple31%
Samsung12%Samsung9%Samsung9%Huawei10%Fire Boltt10%Huawei10%
Noise9%Huawei7%Fire Boltt9%Noise10%Huawei9%Fire Boltt8%
Others57%Others47%Others56%Others58%Others59%Others51%

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Highlights:

• Global smartwatch shipments increased 6% YoY in Q4 2023.

• Among the top 10 brands in Q4 2023, Xiaomi, BBK (Imoo) and Fire-Boltt registered the fastest YoY growth. HONOR also witnessed high growth, driven by its shipments in China’s market.

• India’s market witnessed the highest growth of 43% YoY, driven by top local brands Fire-Boltt, Noise and boAt.

• In the North American market, the HLOS share reached the highest ever at 91%, driven by Apple, Samsung and Garmin.

*Data on this page is updated every quarter

This data represents the global smartwatch market share by quarter (from 2020-2023) by top brands.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Global Smartwatch Market Analysis, Q4 2023

PDF File

Published Date: February 2024

This report analyses the shipments of smartwatches splitting them by device types, price bands, regions and OEMs. It also includes model and specs level analysis with OS, chipset and display split. This is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.

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