Access our quarterly data for global smartwatch shipments market share. This data covers last six quarters.

Counterpoint Quarterly

Wearables Q1 2024

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Global Smartwatch Shipments Market Share Quarterly

Published Date: May 29, 2024


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Global Smartwatch Shipments Market Share (Q4 2022 – Q1 2024)
BrandsQ4 2022Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024



• Global smartwatch shipments declined 2% YoY in Q1 2024.

• Among the top 10 brands of Q1 2024, Xiaomi, BBK (Imoo) and Huawei registered the fastest YoY growth. Apple witnessed a 20% YoY decline due to the North American market’s contraction and impact of Masimo’s lawsuit in the region, and Huawei’s growth in other regions.

• At 29%, India had the highest share among all regions in Q1 2024. China witnessed the highest shipment growth of 15% YoY, driven by Chinese brands including Huawei, BBK (Imoo) and Xiaomi.

• In North America, HLOS smartwatches had the highest contribution with an 86% share, driven by Apple, Garmin and Samsung.

• Q1 2024 global smartwatch market share rankings (based on shipments):

○ Apple 21%
○ Huawei 10%
○ Samsung 9%
○ Others 60%

*Data on this page is updated every quarter. Rankings are according to the latest quarter.

This data represents the global smartwatch market share by quarter (from 2022-2023) by top brands.

For detailed insights on the data, please reach out to us at sales(at) If you are a member of the press, please contact us at press(at) for any media enquiries.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Global Smartwatch Market Analysis, Q1 2024

PDF File

Published Date: May 2024

This report analyses the shipments of smartwatches splitting them by device types, price bands, regions and OEMs. It also includes model and specs level analysis with OS, chipset and display split. This is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.

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