View the quarterly rankings of the top 10 best-selling smartphones and monitor their changing standings over time.

Counterpoint Quarterly

Smartphones Q1 2024

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Q4 2023 Global Smartphone Sales, Top 10 Best Sellers

Published Date: Feb 23, 2024

Top 10 best-selling smartphones by model sales (Q4 2023)

Top 10 best-selling smartphones by model sales (Q4 2023)

Source:  Counterpoint Research Smartphone 360 – Global Handset Model Sales Tracker – Q4 2023


Top 10 List Consolidates Further to Just Apple and Samsung.


• Apple and Samsung captured all the spots with 5 entries each. Contribution of the top ten smartphones increased slightly to 25% from 24% YoY in Q4 2023.

• The latest generation iPhone 15 series captured the top three spots with iPhone 15 Pro Max leading. With iPhone 15 Plus at the 10th spot, the complete series marked its presence in the top ten list.

• iPhone 14 was the oldest model in the list, present for 5 consecutive quarters. The smartphones sales got second boost in emerging markets like India and LATAM as the prices lowered post iPhone 15 series launch.

• Samsung’s Galaxy A series captured all the spots in the list owing to its availability across price bands appealing to multiple customer demographics.

• Galaxy A04e and Galaxy A14 4G were the only 4G smartphones in the list as 5G proliferates lower price bands and becomes a key buying factor for consumers.

*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 – Global Smartphone Model Sales Tracker

This is a repository of quarterly data for global smartphone model sales. Data on this page is updated every quarter.

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The global smartphone market share numbers are from:

Global Handset Model Sales Tracker – Q4 2023

XLS File

Published Date: February 2024

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

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Top 10 best-selling smartphones by model sales Q3 2023

Source:  Counterpoint Research Smartphone 360 – Global Handset Model Sales Tracker – Q3 2023

Top 10 best-selling smartphones by model sales Q2 2023

Source:  Counterpoint Research Smartphone 360 – Global Handset Model Sales Tracker – Q2 2023

Top 10 best-selling smartphones by model sales Q2 2022

Source:  Counterpoint Research Smartphone 360 – Global Handset Model Sales Tracker – Q2 2022

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