Global Smartphone CIS Shipments Fall 14% YoY in H1, to Reach 4.2 Bn Units in 2023

  • Global smartphone CIS shipments in H1 2023 fell 14% YoY to 2 billion units on weak demand, inventory adjustment and reduction in the number of cameras per smartphone.
  • The average number of cameras per smartphone fell further to 3.8 units in H1 2023 from 3.9 units in H2 2022.
  • Sony was the only supplier to see YoY growth, which was driven by the iPhone 14 series’ strong performance.
  • We expect the market to see a sequential recovery in H2, but the recovery will be quite mild given the ongoing macro headwinds.
  • Global smartphone CIS shipments are expected to drop 10% YoY to 4.2 billion units in 2023.

Global smartphone CMOS image sensor (CIS) shipments in H1 2023 fell 14% YoY to 2 billion units due to weakened market demand, further reduction in the number of cameras per smartphone and channel inventory adjustment, according to the latest Counterpoint Smartphone Camera Tracker.

Commenting on the end market, Research Analyst Alicia Gong said, “The challenging macroeconomic environment, including persistent inflationary pressure, took a toll on consumer sentiment, resulting in lower-than-expected smartphone shipment volume. During H1 2023, the average number of cameras per smartphone also fell further to 3.8 units from 3.9 units in H2 2022. For rear cameras, the share of smartphones featuring dual- and triple-camera setups has been increasing at the expense of the quad and above setup. Android OEMs, especially Chinese, have been actively reducing the number of cameras to save cost or space. Meanwhile, the fusion of camera, processing units and algorithm is at the core of improvement in the overall camera performance and image quality.”

Dual- and Triple-Rear Camera Setups Volume Share Continues to Rise

Counterpoint Research
Source: Counterpoint Smartphone Camera Tracker
Note: CIS counts include ToF sensors

Looking from the supplier perspective, Associate Director Ethan Qi said, “In H1 2023, Sony was the only supplier to see YoY growth in CIS shipments, thanks to the strong performance of Apple’s iPhones, which remained resilient during the market downturn. Samsung and OmniVision experienced YoY declines in varying degrees due to weakened sales and channel inventory adjustment in the Android space.”

Sony Only Supplier to See Volume Growth in H1 2023

Counterpoint Research
Source: Counterpoint Smartphone Camera Tracker
Note: CIS counts include ToF sensors

Though the end market remains weak, we expect smartphone OEMs to start restocking from Q3 to prepare for new model launches and alleviated inventory levels. However, due to the macro headwinds, the recovery will be quite mild compared to H1. Global smartphone CIS shipments are expected to drop 10% YoY in 2023 to 4.2 billion units.


Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.