Smartphones have become an inevitable part of people’s lives, resulting in a higher pace of content absorption and more competition in content generation. This is where Glance with its lock screen service grabbed the opportunity to bridge the gap between content production and content consumption by making the process of content discovery possible at the very first touch by the users on their Android smartphones. Glance, a subsidiary of InMobi, aims to reach smartphone users in the most seamless yet consumable form. Glance lock screen is one of the services through which Glance keeps its users updated with the latest and most relevant content using an AI mechanism. At the first touch on the smartphone lock screen, it serves the users with personalized content across different genres, like current affairs, entertainment, technology, sports, fashion, gaming and travel, with a choice of eight regional languages. In Q3 2022, Glance lock screen was present in 44% of smartphones in India. Along with the standard lock screen service offerings, Glance’s consistent user engagement activities ensure user stickiness. It added more than 6 million active users in the third quarter of CY 2022 and more than 32 million in the 12-month period. The growing Indian smartphone market directly impacts the growth of Glance's user base. Other factors that impact the growth include:

• Glance maintains a close relationship with top OEMs like Xiaomi, Samsung, vivo, realme and OPPO. Xiaomi and Samsung are the key players contributing to the user base. However, it is the partnership with realme that has contributed to the growth since last year. OPPO too has been witnessing growth in Glance users lately.
• More than 80% of its active users belong to the sub-$250 price segment, with the strongest presence in the $150-$250 segment. The popularity of this price segment in India’s smartphone market directly affects the growth of Glance’s user base.
• Apart from regularly engaging with its users through live and latest content on its lock screen platform, Glance has launched Hyperlive, which provides a premium live experience where one can witness and participate in prominent events happening around the world.

Glance is working towards expanding its reach across device types, OEMs and other geographies. With the rising penetration of smart TVs in India, Glance is now working on redefining the experience of smart TV users through live and interactive engagements. Further, as Glance strengthens its roots in India, it is now expanding its geographical reach to other nations, starting with Indonesia. Glance has already partnered with top OEMs in Indonesia, like OPPO, vivo and Xiaomi. It will be soon launched in the US, while there are also plans to expand to Latin America. Methodology Glance’s mobile application presence is calculated from our panel database of over a million smartphone active users. Model-level Glance penetration data and active user ratios were extrapolated to our monthly smartphone installed base data using various parameters such as brand, model and price band to predict Glance’s active user base. We expect the results to have a statistical precision of +/- 5% at a confidence interval of 90%. This is a sponsored survey to better understand the brand’s presence in the Indian smartphone market. Disclaimer Counterpoint Technology Market Research All Rights Reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. However, we disclaim all warranties as to the accuracy and completeness of this report. Counterpoint shall have no liability for errors, omissions, or inadequacies in the information contained and any direct/indirect damages. All opinions and estimates herein are subject to change without notice.